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location:
Eaton’s
Flagships: Toronto, Ottawa, Calgary,
Vancouver, Victoria, Canada
project:
Design
Consultation, Project Management,
Merchandising, Merchandising Standards,
Training, Branding, Marketing. |
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CASE
STUDY 1
CASE
STUDY 2 |
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When
Sears Canada purchased the bankrupt Eaton’s stores and injected new life
with
massive renovations, Cara Operations Ltd. had the opportunity to open
and operate a
chain of high-end tourism boutiques.
Based on the
successful team efforts of Donna Geary
and Andy Yemen at the CN Tower Marketplace,
the pair were challenged to develop and
implement the branding, design, merchandising
and marketing plans.
After the successful
opening of the five stores, the team continued
in a management role providing on-going
plan-o-gram direction, merchandising and
marketing services. Unfortunately, with
the demise of Eaton’s yet again,
the stores are history.
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