Impact Visual Merchandising. Peterborough, Ontario, Canada.

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Donna Geary - Publications

Maximizing Store Impact: A Retailer’s Guide to Profitable Visual Merchandising. Toronto: Ryerson Polytechnic University, 1997.

“Image: Developing Positive First Impressions.” Toronto: Canadian Bookseller, Volume 19, Number 4, 1997.

“Strut Your Buy Appeal.“ Toronto: Canadian Retailer, Volume 7, Issue 4, 1997.

“Powerful First Impressions”. Winnipeg: Pet Commerce, Volume 1, Number 1, 1998.

“Directing Customer Traffic.” Winnipeg: Pet Commerce, Volume 1, Number 2, 1998.

“Powerful Merchandising Stories.” Winnipeg: Pet Commerce, Volume 1, Number 4, 1999.

“Signing: Putting Silent Communicators to Work.” Winnipeg: Pet Commerce, Volume 1, Number 5, 1999.

“Retail Animation.” Winnipeg: Pet Commerce, Volume 1, Number 6, 1999.

“Welcome to Retail Theatre.” Winnipeg: Pet Commerce, Volume 2, Number 1, 1999.

“Accenting the Store for Impact.” Winnipeg: Pet Commerce, Volume 2, Number 2, 1999.

“A Creative Spin on Store Signage.” New York: The Retail Challenge, Volume 11, Issue 1, 2000.

“Give Merchandise Buy Now Appeal.”
New York: The Retail Challenge, Volume 12, Issue 2, 2000.

“Curb Appeal.” Chambly: Retailer News,
www.retailernews.com/899/geary899.html, 2000.

“First Impressions.” Peterborough: Business Advantage, July/August, 2002.

“Working with a Retail Consultant.” Peterborough: Business Advantage, November/December, 2002.

Retail Smarts Learning Materials
Maximizing Store Impact: A Retailers Guide to Profitable Visual Merchandising
Written By: Donna Geary

Marketing, advertising, and public relations can bring customers out to your location. But once they've arrived, it's often the visual impact of your store that can help move them from "just looking" to "wrapping it up and taking it home".

-[read the complete article]

Curb Appeal: Developing a Powerful Store Image
"You never get a second chance to make a first impression."
By Donna Geary
© 2005

Even though there are many influences at work in the shopping experience, the look of a store holds the most sway in enticing us through the doors. We even tend to sum up that initial in-store encounter in visual terms: a store is exciting, clean or well-organized or, at the other end of the scale, boring, messy, or overwhelming.

It is not enough anymore for a store to just look good from a merchandising or display standpoint. Who can afford to spend quantum amounts of time or money on improving a store's look without being assured of a healthy return on investment? Today, a store not only must perform by exciting and encouraging the customer to buy, but from the retailer's point of view, it must perform profitably.

Visual merchandising is comprised of six components: image, layout, presentation, signing, display and events. This article will focus on the component that lays the groundwork for all the other components -- image. Everything you do within the store -- how you develop your layout, your presentation, your signing, your displays and your events -- must fit into the image you choose to create.

-[read the complete article]

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