Retail Smarts Learning Materials
Maximizing Store Impact: A Retailers Guide to Profitable Visual Merchandising
Written By: Donna Geary

Marketing, advertising, and public relations can bring customers out to your location. But once they've arrived, it's often the visual impact of your store that can help move them from "just looking" to "wrapping it up and taking it home".

Maximizing Store Impact demonstrates how you can use the power of in-store
visual merchandising to:
* Improve your store's productivity
* Boost sales per square foot
* Generate faster turnover
* Sell more of your most profitable merchandise
* Decrease mark-down rates
* Increase the amount of your average transaction

The workbook covers the six components of visual merchandising that maximize store impact and create lasting impressions. They are:
* Image: creating a destination in the mind of your customer
* Layout: moving customers through your store for their ease in purchasing
* Presentation: showing off your merchandise to help your customers buy
* Signage: directing and informing your customers in their buying decisions
* Display: adding drama and excitement to the in-store environment
* Events: engaging your customers and giving them reasons to return

Tips and self-assessment tools enable you to put together the pieces of the visual merchandising puzzle, creating a memorable and favorable impression that makes the customer want to buy, to buy more, and to want to return.

Based on the workbook, the half-hour video explores how some outstanding retailers are using visual merchandising to capture the attention of their customers and turn shoppers into buyers.